You built something regulated industries need; selling it to them is a different skill.
Modina works with technical founders who are past product market fit but still running their own sales cycle by helping them read Vendor Management, Procurement, Security, Risk and Compliance. This is accomplished the way a buyer inside the institution would. Built on 20+ years running global vendor risk programs at BNY, PWC, MUFG and Deutsche Bank.
You are pitching a product. They are evaluating risks.
Founders selling into banks, insurers healthcare systems, and government pitch features and speed. The people who actually say yes: procurement, GRC, information security, legal, are scored on what could go wrong if they're wrong about you. Nobody taught you their language, because you were never supposed to need it this early.
Meet Adina Lastoff (Armin)
Co-Founder
Adina Lastoff, Founder & Managing Partner, is a senior banking and technology-risk executive with 20+ years of experience inside global financial institutions. Her background spans enterprise technology risk, internal controls, third-party oversight, cybersecurity governance, and regulatory engagement. Today, she serves as a strategic advisor to founders navigating enterprise sales, strategic partnerships, and M&A positioning
Service Offerings
Executive/Founder CxO Advisory
Modina works across the regulated environments where a start-ups champion, has less power than its compliance function
Deal Readiness Assessments
Tell us where the deal is stuck , we can provide a short working session to walk through blockers and how to fix.
Getting past vendor assessment and procurement readiness
Help assess compliance with key US Regulatory oversight bodies such as, OCC, FRB, FFIEC, and CFPB and provide guidance with BSA/AML, KYC and other key U.S. banking compliance standards.
Communication Coaching & Ongoing Support
How to speak the bank's
language: key messaging,
terminology, and expectations.
We are with you through the entire process – from first contact to full banking integration.
Contact Us
Reach out to us today to start your journey towards strategic innovation and operational efficiency. Let's work together to take your business to the next level.